# Think few and simple: A highly-trained, experienced graphic designer can integrate a mass of disparate material into a good-looking whole. I can’t, so I go minimalist. With the words, too. Less is more. Most people overwrite by 10%-25%; try cutting a tenth to a quarter of your text.
# Every element you choose must reinforce your theme: An old-fashioned font on a technology announcement? Pink for something aimed at lawyers? Grey for something aimed at little girls? No. Just no. If it doesn’t reinforce the theme, no matter how much you like it, don’t use it. You can always use it for something else another time.
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